About Us


"Children are visitors from the future."

This Japanese expression is very special to us, as it encompasses our desire — we have a responsibility to help children grow and create a bright future.

Our primary goal is to create high-quality educational materials to provide children with tools that help them along the way. And we aim to deliver these using years of experience and proven methodology.

Benesse has achieved growth for over 50 years concentrating on education, especially through our "Shinkenzemi" distance-learning courses for children. From toddlers to high school students in Japan, we have gained the Japanese customer's trust, with the number of Shinkenzemi reaching 4.09 million enrollments in Japan, equaling 21% of the total Japanese target population. We are No. 1 in sales in Japan, and No. 3 worldwide as an education company.

We have already started overseas businesses: Taiwan in 1989, and Korea and China in 2006. Nearly 800,000 customers in those countries used our correspondence courses in April 2012 alone. By leveraging the expertise and experience we have accumulated in the educational field over the years, we established Benesse America Inc in February 2012 with the aim of assisting and meeting the needs of the students in U.S.A. We have begun this by partnering with Quipper Ltd. to develop StraightAce. With our proven track record in education and Quipper's mobile technology platform combined, we are confident that StraightAce will become an essential supplement to your child's success at school and beyond.

For more information, please visit: www.benesse-hd.co.jp/en

 

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